Picking up where the the creation of your brand identity left off Threshold FM is ready to extend your story to your audience, All great films and many of our favorite songwriters are masters of storytelling. Without a narrative filled with conflict and emotion all the other elements fall flat.
The consumer is no longer a faceless statistic in a report: she has become an active participant in the brand-building process. Share, tag, and comment are her new mantras. Charity and commerce coagulate, as do ideas and agendas for change.
Once the content and design for the media is complete Threshold FM can help facilitate placement. Working with email platforms for newsletters, outdoor media vendors for billboards, transit banners, wall murals, trade-show displays and dozens of other mediums, Threshold can see the project through from concept to the street.
Threshold marketing focuses on attracting customers to your brand, getting them to buy, and making sure they’re happy and that they come back for more. Marketing insures your brand strategy and identity are communicated and executed at the highest standard and focusing your resources where they will do the most good.
Threshold advertising helps you sell a product or service that fulfills a brand promise. You want advertising that is creative and delivers a message in a fresh new way. It can be hard hitting, it’s headline, copy or graphics stop readers, viewers or listeners dead in their tracks. Your advertising should be memorable, insure that the audience will remember your brand.
Threshold PR is critical to the brand building mix. Cost is one of the great appeals of PR to both small businesses and large ones alike. Small businesses with limited budgets simply can’t come close to matching the ad budgets of the larger companies. Threshold PR has helped our clients level the playing field and a significant promotional bang for a lot fewer bucks.