Threshold marketing focuses on attracting customers to your brand, getting them to buy, and making sure they’re happy and that they come back for more. Marketing ensures your brand strategy and identity are communicated and executed at the highest standard and focusing your resources where they will do the most good.
Marketing has its roots in the word-of-mouth conversations that have connected buyers with sellers over the centuries. Reputations were built based on experience.
With the emergence of mass communications and modern advertising and PR, the individual voices that had once driven the sales cycle were subsequently buried. Now the pendulum is swinging back and the voice of the individual is once again asserting itself. This time it is expressed through its role in building the collective conversation as it now manifests itself online. The Social Web and its combination of social networks, photo and video sharing, blogs are bringing the consumer voice to the front of the stage in a significant way. At Threshold, we blend and integrate our brand building efforts using the social web and traditional mediums for optimal effect.