Marketing Strategy

One Time Fee: $1,000.00 – $5,000.00

Our marketing strategy provides a company with an edge over its competitors. A marketing strategy helps develop a plan that reaches your intended audience and has the best profit making potential. It helps an organization to make optimum utilization of its resources so as to provide the most ideal sales message and medium to its target market.

Content Strategy

One Time Fee: $1,000.00 – $5,000.00

Our content strategy process includes the development, planning, creation, delivery and management of your brand content. The purpose and benefit of a content strategy is to create meaningful, cohesive, engaging, and sustainable content that attracts your company’s target customers.

Blogging

Per Post: $250.00 – $500.00

Blogging is truly the foundation of many of our most successful organic marketing campaigns. Shared via social media and the added benefit of SEO. 

Social Media Posting

Per Month: $250.00 – $500.00

Social Media platforms such as Facebook, Instagram, Twitter, Linkedin, YouTube, Pinterest, and many others.

Social Media Audience Growth

Per Post: $250.00 – $500.00

Blog

Press Release

Per Release: $250.00 – $500.00

Placed Media

Per Story: $1,250.00 – $2,500.00

Press releases, placed articles in local, regional, national and international publications. There is nothing like placed media for establishing brand awareness, brand credibility, brand relevance and brand trust.

Newsletters

each: $250.00 – $500.00

We use newsletters as our most effective form of email marketing. A primary way to stay top of mind and relevant with your audience.

Podcasts

each: $250.00 – $500.00

Podcasts remain very popular and are a great way to establish you as an industry expert. Podcast content is very convenient and easy to consume. Listeners can do so in the car and the gym etc.

Threshold Focused Media
Retainer Based Pricing Overview

Our retainer based pricing is used for ongoing client marketing campaigns. We typically start with a monthly retainer (budget) and determine what mix of marketing methods are best suited for a particular client. With each client the priorities are different and where we apply their budget is unique to them. For example some clients major in social media and others email marketing and or PR. For some clients, Instagram plays a huge role and for others, it might be Linkedin. 

The first month’s retainer is used to produce an overall marketing strategy that forecasts methods, activities, timelines, and frequency. All subsequent monthly retainer payments are allocated to the execution of the strategy. The strategy will usually start out very collaboratively allowing for both parties to get a deeper understanding of each other, building trust and a series of successes. 

A smaller retainer can allow the client who is new to professional marketing to begin to engage their market using one or two mediums. The smaller budget puts limits on frequency, for example, quarterly newsletters as opposed to monthly. Or weekly social media posts as opposed to daily. Starting with baby steps is often a wise strategy.

Mediums

At Threshold Focused Media we use a number of mediums to communicate with a client’s audience. Here are some of the most common: How many mediums we use and how frequently we use them is determined by strategy and budget.