Picking up where the the creation of your brand identity left off Threshold FM is ready to extend your story to your audience, All great films and many of our favorite songwriters are masters of storytelling. Without a narrative filled with conflict and emotion all the other elements fall flat.
The skill is to step inside the identity, character and personality of your brand and tell stories around your value proposition and those who are vested in it. Like a great novel, movie or song, how can the content be made interesting? How can your web site, videos, blog posts and other communications be made more compelling. Using many of the best approaches that great storytellers use our copywriters and journalists get to know your audience, get inside your unique point of view and voice, and construct a narrative that is energetic and engaging.