There are many benefits of blogging for business today. In fact, blogging is essential. When publishing informative, well-written articles that are created with strategy and customer engagement in mind, blogging can help:
Increase online traffic.
Develop and convert customers.
Keep current customers coming back
Differentiate you from competitors.
Increase demand and interest in your products or services.
Blogging is simple and blog posts can continue to provide these results long after publishing.
Even months after a blog post goes live, it can continue to attract new leads and customers and help you increase sales. In many cases, more than three-quarters of blog views are of old posts. Those old posts often produce the vast majority (90 percent) of leads.